BRAND IDENTITY | BRAND STRATEGY | NAMING | DIGITAL EXPERIENCE | UI DESIGN
Ditto serves as a digital platform within the Airbnb app that allows Gen Z to foster meaningful interactions and gives them a space to find their belonging in real life
The Brief
With 4 million hosts, Airbnb has become a platform that helps people connect to communities and build connections.
This is particularly relevant to Gen Z, who suffer the most from loneliness despite being the digitally engaged generation. Thus, with Airbnb being in a unique position to address this issue, the challenge was to create a digital experience that helps deliver meaningful IRL experiences to Gen Z through Airbnb.
A Space to Belong
With loneliness on the rise among Gen Z, research shows that in-person experiences are becoming less accessible to young people. Third spaces are rapidly dwindling, and physical experiences are becoming too costly. This insight led to the development of my concept: a digital tool designed to give lonely Gen Z communal spaces and helps them find their belonging and community.
The Big Idea
Introducing ditto, the digital tool transforming what ifs into what we did.
Users will be matched in groups based on their dream destination and through engaging interactions, users can build and customise their digital hub. Customization unlocks milestones and rewards, bringing them closer to their goal.
Upon reaching the final milestone, users will gain access to a physical hub to travel to in their dream destination.