Inspired by Fur-free
After a surprising revelation that the fur trade was still a problem in the UK, my team wanted our motion sequence to focus on the true horrors of the British fur trade. Research led us to the fur-free campaign, and its evocative imagery and harsh language was something that resonated with me and my team.
We wanted to channel the same energy into the tone and narrative of the sequence and thus, the campaign's manifesto was the foundation for our creative concept and direction for our motion sequence.
We wanted to channel the same energy into the tone and narrative of the sequence and thus, the campaign's manifesto was the foundation for our creative concept and direction for our motion sequence.