Not Just for Summer
For Gen Z, summer means fun — creating memories, and enjoying life. But when the temperatures drop, school stress increases, boredom takes over, and going outside becomes a chore
But why should this be the norm?
Gen Z needs excitement the most during the winter months. It's the perfect time to shake things up and take their energy outdoors.
Using the Twister brand to break the seasonal stereotype, we want to show that the seasons don't have to stop you from having fun and redefine twister as “the icon that lasts forever”